Metto le mani avanti: Lapo, uno degli uomini più eleganti del mondo (a sentire il frox mainstream), come tutti quelli troppo presi di mira dai "corretti", mi sta pure simpatico. Ora poi possiede pure blog, "fatto" per creativi addicted al marketting, ma quello proprio radikal, astenersi agnostici del brand; sembra scritto dal suo imitatore Gialappa's...
L'audience elettiva è la ggente di livello, quella che esce un gadget hot e se lo compra, "Indipendent" da ogni perchè: "A proposito di Apple. Ho comprato l’iPhone, ma non sono rimasto soddisfatto. L’oggetto è bello ma è difficilissimo da usare". (Opss!)
Nel blog scrivono anche collaboratori-creativi-amici (di Lapo), tra loro pare si chiamino crew. Uno ha scritto un post con cui siamo proprio d'accordo:
"A volte capita che persone lontane geograficamente, ma con la stessa attitudine e apertura mentale abbiano, nello stesso momento, le stesse intuizioni e folgorazioni. (..) E’ successo tra la crew di Italia Independent e il gruppo creativo che, insieme ad Al Gore, ha ideato il concetto di Live Earth (..) svolto il 07-07-07 nelle città dei 7 continenti (considerando separate l’America del Sud e l’Antartide).
[?! Più separate di Asia e Europa di sicuro ... ma in quale città dell'Antartide han suonato poi!? ndr].
Anche Italia Indipendent ha una magnifica ossessione per il numero 7, che ricorre in ogni progetto del gruppo. E poi i due loghi: sia I-I che Live Earth hanno fatto uso dei simboli dell’alfabeto morse. Sulla stessa lunghezza d’onda, appunto".
Già, direi proprio la stessa; del resto ogni iniziativa di marketting presuppone una corretta identificazione del proprio target..
E' comunque notevole che l'amico (di Lapo) fotografi con precisione l'esatta valenza dell' iniziativa: il Laiv Earth è stata una operazione di marketting creativo; sotto il vestito... solo un bel Seven.
Occhiali da mille euro l'uno o crociata mondiale, come scrive Lapo nel suo blog, è questione di duepuntozzero, "una formula che funzioni molto, in tutti i suoi significati", che facci sognare la gente insomma.
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33 commenti:
difficile da usare? gli hanno mozzato le dita o soffre di parkinson?
ciao!
Che patina di plastica stinta avvolge quest'uomo!
Invece di arrovellarsi un pochino di più sulle sue mattane da privilegiato spericolato - condonategli in no time da un indulgente parentado - ci propina nuovamente il mood, il brunch, il lunch?
Eh no, ragazzi, allora let's kick on the upperclass! Aridatece Ajazzone!
Gabbiano, il fatto è che in certi ambienti spremersi le meningi è "cheap" mentre la "creatività" (=fare senza pensare) è "cool".
E' l'era dei cicisbei; verranno abusati e poi spazzati via dai barbari alle porte, come eunuchi imperiali a Bisanzio.
Ismael mo' non esageriamo ... ;-)
Del resto, non trovi che la patina di plastica stinta che avvolge indubitabilmente l'uomo, sia esattamente quello che lo rende "popolare" (=Pop)?
Vogòio dire, aborro con te ciò che rappresenta, la vanità "cool" alla Paris Hiton, ma va disprezzato anche el pueblo unido brutalmente centrocommercializzato decerebrato e pornografico alla Ajazzone: la carne accessibile a tutti.
"Con la forza di un ricatto
L'uomo diventò qualcuno
Resuscitò anche i morti
Spalancò prigioni
Bloccò sei treni
Con relativi vagoni
Innalzò per un attimo il povero
Ad un ruolo difficile da mantenere
Poi lo lasciò cadere
A piangere e a urlare
Solo in mezzo al mare
Com'è profondo il mare"
(L.Dalla)
ma lapo guida ancora, o ha ancora il passaporto? mi sembra entrambe, qindi qual è la sanzione amministrativa comminata dal prefetto per la sua notte brava? forse guidare la nuova 500 senza assicurazione strafatto di coca e senza patente in Algeria? così forse ce ne liberiamo?
(per non sbagliarsi, comunque, è gobbo marcio come il peggio di questo ex bel paese....)
salutàmm'
baron litron
Beh Baron, si vede che a quei tempi farsi (e farsi fare) non suscitava tutto 'sto allarme sociale ..
Tieni presente che fosse capitato a un dipendente statale, costui avrebbe ancora il suo posto e stipendio .. almeno in quel senso e contrariamente a tanti "poveracci" più tutelati di lui, Lapo ha pagato duramente la sua cazzata.
Poi non avrà mai problemi di soldi, ma questo è un altro discorso.
E poi Baron, riguardo ai Gobbi c'è pure di peggio in giro ..
Ad esempio, ieri Totti ha dichiarato che ce l'hanno con lui perchè è romano.
(detta così, tanto per sviare).
Del resto, lo hanno battezzato Lapo e questo deve avere inciso. Si fosse chiamato, non so, Luca, magari le cose andavano diversamente. Sappi che la crew della voce sente la mancanza delle tue folgorazioni:-D
eh si, nomen omen ... ma peggio ancora suo nipote (figlio del fratello John): Leone El-kann : che è l'arca de Noè?! ;-)
Anch'io sento la mancanza Mth., non di folgorazioni (prima o poi alla sedia elettrica qualcuno riuscirà a mandarmici), ma del tempo per poter star di più con voi tutti giù al condominio.
Chettedevo dì, passerà anche questo reo tempo, mio caro Foscolo ...
Bevi la coca cola che ti fa digerire...
Anche a te ha colpito la felpa di Lapo eh Brett?
Pare che la "crew" la chiami "autoironia", pensa te ..
E sai... loro, la crew che si muove tra NYC and Berlin. E noi, chi a laurà... Sem propri dei poveri pirla :(
Apparteniamo a una generazione dispari Brett, quella che si deve fare il c.. per i soldi che la generazione pari potrà consumare.
Non ti curar di loro : D con le mie mani da mediano di mischia non ci provo nemmeno a maneggiare un iPhone e tutta la nanotecnologia in generale.
Ciao frà
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